Peterson Research & Advisory

James Peterson

Founder of Peterson Research & Advisory

Peterson Research & Advisory is a business consulting firm focused on one problem: helping companies grow by improving how they acquire customers. We specialize in helping businesses generating between $4-5M in annual revenue.The firm works with founders, operators, and leadership teams to diagnose customer acquisition systems, identify growth constraints, and design practical strategies that can be executed in the real world.In parallel with advisory work, Peterson Research & Advisory conducts ongoing research into the most effective methods for growing businesses. This research spans marketing, sales, positioning, offers, and distribution, with a specific focus on what works across industries and what only works in narrow contexts.That research informs every client engagement. Recommendations are derived from patterns observed across markets, tested against data, and stress-tested for practical execution.Peterson Research & Advisory is built for companies that want clarity, and for leaders who value disciplined thinking, measurable outcomes, and sustainable growth.